Our mission is to offer products to all golfers and tennis players that will enhance their sporting experience. Why is this possible? That is because we have the high-caliber technology to develop cutting-edge products as a base. Sporting goods that we develop such as golf balls, golf clubs and tennis racquets are products that can easily be identified by players the difference in performance. We will continue making safely assured, high-quality goods with conscience attitude in order for the players to feel the difference.

Yasushi Nojiri
President and Representative Director

At SRI Sports, our fundamental philosophy is to contribute to create enriched society thru offering high-quality, intriguing products and services to sport lovers around the globe that realizes "passion", "joy" and "fun".

In conducting business, we strive not only in pursuing honesty and integrity but also constantly taking action by considering the end users. We aim to continue functioning as a company that maintains the "trust" of all our stakeholders, such as society, consumers, shareholders, employees, etc.

Our management vision is"To be a globally recognized and trusted company through continuous efforts to enhance our brand value". We will continue to expand our operations, while placing the highest importance on brand value and the confidence of our stakeholders. For over 30 years, we have poured our energies into the development of golf and tennis tournaments, helping to sponsor and manage countless events both professional and amateur. We have also focused on the development, management, and sponsorship of golf and tennis schools. It is our intention to continue working closely with golf and tennis organizations to offer products that will enable people to enjoy these sports, and to help maintain an environment in which to enjoy them.

Furthermore, as interest in sports among younger people has declined in recent years, we have been an industry leader in creating programs to introduce youth to the enjoyment and fulfillment that sports have to offer. These programs have been very effective in encouraging young golfers and tennis players and ensuring that athletic activity remains part of people's lives in a rapidly urbanizing, busy world.

As a company, we seek to surpass our competitors by devoting ourselves to the development and advancement of proprietary technologies. Using the most advanced supercomputers, we have developed technologies such as "the BCS (ball, club, and swing matching) system", as well as "Digital Impact", a simulation that allows us to analyze the contact between a ball and a club or racket with a precision of 100 microseconds. The Digital Impact system, as well as similar proprietary technologies, has driven our development of superior products. We have further developed this technology to take into account the stance and address of golfers and tennis players while swinging and analyze the way in which the club and racket are experienced on a tactile level. We have been able to apply this technology to develop products that help our customers excel in their game.

We strive to develop even more advanced technologies and to develop even higher quality products so that we can earn the unwavering trust of our loyal customers.

Finally, we strive "To be a globally recognized corporation". To fulfill this goal, we have been building on our technology and manufacturing prowess, aiming not only to build our presence in Japan, but also in the European, Australian, and Asian markets, and in North America, the world's largest golf and tennis product market. As we expand and develop our manufacturing and marketing strongholds, we aim to institute policies that will allow us to remain competitive in the rapidly changing global corporate environment while strengthening our stake in the global marketplace.