Our mission is to offer products to all golfers and tennis players that will enrich their sports lifestyle. Why is this possible? That is because we have the high-caliber technology to develop cutting-edge products as a base. Sporting goods that we develop such as golf balls, golf clubs and tennis racquets are products that can easily be identified by players the difference in performance. We will continue making safely assured, high-quality goods with conscience attitude in order for the players to feel the difference.

Hiroyuki Bamba
President and Representative Director

At SRI Sports, our fundamental philosophy is to contribute to create enriched society thru offering high-quality, intriguing products and services to sport lovers around the globe that realizes "fulfillment", "exhilaration" and "enjoyment".

In conducting business, we strive not only in pursuing honesty and integrity but also constantly taking action by considering the end users. We aim to continue functioning as a company that maintains the "trust" of all our stakeholders, such as society, consumers, shareholders, employees, etc.

Our company vision is "To aim as a world's only one company that is trusted by wide range of customers by constantly creating new value through our unique technology and experience". Not only limiting to professionals and amateurs in Japan, we have committed in developing golf and tennis tournaments and for more than 30 years. During these times, we have helped sponsor and manage countless events. With these experience and strong relationship with the organizations, we will continue to offer products, services and environments for more people to feel and enjoy sports.

Also, as interest in sports among the young generation has declined in recent years, we, as one of the leading company in the industry, will commit on stimulating the market by increasing new participants through giving awareness that sports is something that we all can share and enjoy.

As for our technology development, we seek to advance our competitors by devoting ourselves to the development of proprietary technologies. We have developed our own proprietary technologies such as "BCS (Ball, Club and Swing) Theory" as well as "Digital Impact", which analyzes the impact at 100 millionth of a second in unit. At present, we are able to widen our analyzing domain to before and after impact and not only that, we are able to measure out human sensitivity and feel.

We will continue to strive to develop even more advance proprietary technologies and develop high-performing, high-quality products thru the use of these technologies. By offering such attractive products, we will continue building strong ties with the customers.

In looking ahead, we aim on becoming a "Globally Recognized Company". In order to fulfill this goal, we have been building on our technology and manufacturing prowess, aiming not only to increase the share in the Japanese market but also in Europe, Australia, Asia and not to say the least, North America, the largest market in the world. As we expand and develop our manufacturing and marketing strongholds, we aim to institute policies that will allow us to remain competitive in the rapidly changing global corporate environment while strengthening our stake in the global marketplace.